Most businesses focus 100% of their budget on new leads, ignoring the hundreds of contacts already in their CRM. Reactivation is the highest ROI marketing you can do.
1. The "We Miss You" Flash Sale
Simple, effective. Offer a time-sensitive discount to anyone who hasn't purchased in 6 months.
2. The "Are You Still Interested?" Text
This 9-word SMS campaign has a 40% response rate for contractors and service pros. It's low pressure and high conversion.
10x
Typical ROI on a database reactivation campaign vs. cold ads.
3. The Feedback Loop
Ask them why they didn't buy. It builds trust, and often, their objection (price, timing) is no longer an issue.