Business owners often ask: "Should I do Search or Social?" The answer depends entirely on your sales cycle.
Google Ads: Capturing Intent
Google Ads are for Demand Capture. The user is actively searching "plumber near me." These leads are expensive but convert quickly.
Facebook Ads: Creating Demand
Facebook (Meta) Ads are for Discovery. Users aren't looking for you, but we interrupt their scroll with an offer they can't refuse.
3x
Higher ROI when using both platforms together in a retargeting loop.
The Verdict
If you need emergency calls (plumbing, towing), use Google. If you have a visual product or high-ticket service (med spa, real estate), use Facebook.